BSCN Blog
The Cost of Neglecting Long-Term Brand Strategy
Orignally posted Here A recent Interbrand analysis has revealed a staggering loss of $3.5 trillion in global brand value, equating to roughly $200 billion in lost revenue for 2024.* This decline is largely attributed to businesses neglecting long-term brand strategy,...
The Rising Cyber Threats in Australia: How to Protect Your Business in 2025
Originally posted here A Growing Digital Battlefield In early 2024, an Australian financial firm lost $2.5 million overnight due to a ransomware attack. The attackers exploited a minor security loophole in their email system, encrypting all customer data and demanding...
Our First Event Was a Huge Success!
Our very first BSCN event was nothing short of extraordinary! Bringing together a dynamic mix of business leaders and sports professionals, the evening was filled with meaningful networking, insightful discussions, and unforgettable moments. From thought-provoking...
Mastering Networking: Build Powerful Connections That Matter
Originally posted Here Last week I attended the innagrual BSCN event, it was a great event, and I met many wonderful people, however it was surprising how many people admitted, they don’t really know how to network. I get it walking into a networking event can feel...